At home with Thermomix
At work

Those moments when Thermomix brand community pulled out its best during the COVID-19 lockdown

Per definition brand communities are networks of people attached to a brand and who share same passion and values. Building such a community is an art that requires dedication, competences and time. But once it’s there and activated, it’s a happy kicking living thing that takes over the brand in return of helping the business to outperform. Continue reading “Those moments when Thermomix brand community pulled out its best during the COVID-19 lockdown”

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Everything we did wrong with our dyslexic child

My son has dyslexia and dyscalculia. At school he has been always different from his other peers. We ran from the school psychologist to the pediatrician and back to the school psychologist to perform all forms of check-up with the aim to understand why he is different and how can we make him become less different. That was probably our biggest mistake. But let’s proceed in order. Continue reading “Everything we did wrong with our dyslexic child”

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What you need to know before buying the Fitbit Charge 2

One day, somebody at Fitbit Marketing woke up with a great idea. She or he may have slept bad because she couldn’t find a fancy name for a feature which is so what of standard for any wearables. Product management pushed her to come up with something and than that morning a lightening stroke her… Continue reading “What you need to know before buying the Fitbit Charge 2”

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Miracoli-Family meets Signor Cappuccino and everything looks so really much Italian

Recently my neighbour reacted totally surprised that my Mamma doesn’t weight 120 kilograms, that I don’t own a car (and if it should have been a Fiat of course) and that I don’t have a Gaggia coffee machine at home.  I disappointed all the Italian stereotypes he had in his mind. But where is this coming from? I did some research. Continue reading “Miracoli-Family meets Signor Cappuccino and everything looks so really much Italian”