Per definition brand communities are networks of people attached to a brand and who share same passion and values. Building such a community is an art that requires dedication, competences and time. But once it’s there and activated, it’s a happy kicking living thing that takes over the brand in return of helping the business to outperform. Continue reading “Those moments when Thermomix brand community pulled out its best during the COVID-19 lockdown”
Recently my eldest delivered at school a key note about Marvel Comics and got a good grade. As reward, we agreed to watch all 22 MCU films during Christmas holidays. Films, popcorn and drinks ready the one question left open was in which order shall we watch them? Continue reading “This is the one and only right order to watch every MCU Movie”
My son has dyslexia and dyscalculia. At school he has been always different from his other peers. We ran from the school psychologist to the pediatrician and back to the school psychologist to perform all forms of check-up with the aim to understand why he is different and how can we make him become less different. That was probably our biggest mistake. But let’s proceed in order. Continue reading “Everything we did wrong with our dyslexic child”
Eating trends are the new religions. You no longer just eat according a specific diet but you identify yourself with it. You put in all your hopes for better life and advocate your new paradigm as the only valid, the sole truth. However. Continue reading “Being vegan vs eating vegan”
We realised our first born Antonio is different than other kids at the maternity school. He was constantly disappointing his teacher and we didn’t really understand why and what the teacher was expecting from a 5-years old boy, except it was not what the other kids (apparently) were delivering.
My team mate Francisco and I have the same commute. Not entirely but still enough time to chat about topics that you may not expect on a Monday morning at 7.30am. Like Greek philosophy.
160 seconds look back to some 2018 highlights. Enjoy the video and Happy new year!
The largest tech conference in the world is also a place where a non-techy like me, can get great inspiration. My Web Summit in 3 words: convenience economy, digital communication, customer retention.
One day, somebody at Fitbit Marketing woke up with a great idea. She or he may have slept bad because she couldn’t find a fancy name for a feature which is so what of standard for any wearables. Product management pushed her to come up with something and than that morning a lightening stroke her… Continue reading “What you need to know before buying the Fitbit Charge 2”
Recently my neighbour reacted totally surprised that my Mamma doesn’t weight 120 kilograms, that I don’t own a car (and if it should have been a Fiat of course) and that I don’t have a Gaggia coffee machine at home. I disappointed all the Italian stereotypes he had in his mind. But where is this coming from? I did some research. Continue reading “Miracoli-Family meets Signor Cappuccino and everything looks so really much Italian”
