At home with Thermomix
At work

Those moments when Thermomix brand community pulled out its best during the COVID-19 lockdown

Per definition brand communities are networks of people attached to a brand and who share same passion and values. Building such a community is an art that requires dedication, competences and time. But once it’s there and activated, it’s a happy kicking living thing that takes over the brand in return of helping the business to outperform. Continue reading “Those moments when Thermomix brand community pulled out its best during the COVID-19 lockdown”

Gazpacho
Food

You say Tomato, I say Gazpacho (but I should rather call it Salmorejo, as suggested by a Spanish blog reader)

The first time a Gazpacho and me met was in Andalusia, precisely in the Alpujarras. The promises of a cold tomato soup didn’t make me jump up cheering. And nothing changed after I tasted it. Continue reading “You say Tomato, I say Gazpacho (but I should rather call it Salmorejo, as suggested by a Spanish blog reader)”

chocolate cake recipe for thermomix
Food

The Chocolate Cake kids will go crazy for… and adults, too!

I don’t know many kids that wouldn’t love a sweet creamy chocolate cake. But this one just generated such a success among the kindergarten class of my two sons that I convinced myself,  this chocolate cake recipe is special. And trust me, you would love it too! Continue reading “The Chocolate Cake kids will go crazy for… and adults, too!”

home made bread
Food

The bread problem… solved

I couldn’t imagine a day without eating bread in some forms. And you? Back in Italy, I used to eat every day bread, but also pasta, pizza, schiacciata, focaccia or piadina. Nothing changed in Switzerland, but lately I realized that I started disliking the bread from the supermarket. So I started buying bread at the bakery. I didn’t like it neither. Continue reading “The bread problem… solved”